Technology & Monozukuri

technology

Unique Development Style Where All Hands Come Together in Upstream Process to Produce Superior Quality

Many technology companies have the basic monozukuri functions of development, design, and product, but DeNA believes that having quality, infrastructure, and security helps increase the chance of success for a business, and has set up dedicated departments for each established in a cross-department organization.


DeNA View on Monozukuri Structure

Quality
At DeNA, we believe that quality is something that every single person must be involved in building into our products and projects. We make sure to build in quality and make improvements for our upstream processes, including defining requirements and designing functions, and our downstream processes, including the detailed design and implementation. We also develop verification processes and technology to ensure we achieve the optimal quality required in DeNA’s various business areas, and we work to enhance our verification through a deep understanding of the business and technical domains as well as performing validity checks based on customer feedback.

Infrastructure
DeNA currently handles approx. 5 billion requests* every day, with data volume traffic in the petabytes. In the event that an active system has an issue, we have a mechanism to switch over to a standby system to keep downtime as close to zero as possible. Depending on the service we may build mechanisms in line with the infrastructure environment to provide a pleasant environment for our users.
*Request: Transmissions requesting information from a server

Security
We have formed DeNA CERT as our security team made up of members from various departments to adapt security initiatives to businesses from an organization and technology perspective. In regular circumstances this team coordinates with the business departments and works to ensure that the security policy has permeated the organization and that the most up-to-date security measures are in place, with the goal of providing safe and secure services. If the possibility of an incident occurs, then DeNA CERT takes a central role in the response. This team is made up of team members with specialized knowledge, enabling a rapid response.
Information Security

Cross-Department Service QCD* Improvement Capabilities

At DeNA, we have business side engineers who are placed in each of our businesses, including the Game, Live Streaming, Sports, and Healthcare & Medical Businesses, and who work close to users, and cross-department engineers with high level specialization who accumulate experience and knowhow that they use to contribute to the whole company. By having these two sets of engineers coordinate closely we provide high quality services.
*QCD is an acronym for Quality, Cost, and Delivery

Cross-Organization Engineering Organization in Pursuit of Service Quality
No matter how novel or revolutionary a service may be, if users feel uncertain about any aspect of using it, the appeal of the service will not be conveyed, and not only that, but trust in DeNA as the service provider will be lost. For this reason, we have built a framework to ensure quality, incorporating cross-organization specialist departments for infrastructure, quality management, and security, among others. We also have functions we can share across the organization and customize them to meet the needs of the business, utilizing knowhow accumulated in each of our business departments.


Cross-Organization Engineering Organization in Pursuit of Service Quality

Collaboration Between Leading AI & UX Specialists and Each Business Department
In our vision we say that “We will be the world’s premier provider of internet and AI technology to delight people everywhere.” DeNA boasts many AI technology specialists, including accomplished Kaggle Grandmasters, a rarity in Japan, among our data scientists. These specialists have high-level expertise in video processing, speech generation, reinforcement learning, and natural language processing among other fields. We also established an Experience Strategy Office, whose purpose is to create processes and model examples for UX design and spread them throughout the organization. This team doesn’t stop at generating ideas–rather, they coordinate with business departments and product owners to do user research, consider how to give back to society, and become involved in the actual monozukuri.


Collaboration Between Leading AI & UX Specialists and Each Business Department
AI Policy
Technology Report on AI/Data Use (Japanese only)