Social Contribution Through Services

Increasing the Access to Quality Care and Wellbeing for All

Allm, a DeNA Group company, provides Join, a communication app for medical professionals. Join is the first app approved for use under insurance in Japan, and is now being provided to 580 facilities in 32 countries cumulatively. Through the combination of mobile and cloud technology, communication is conducted in a secure environment, making it possible for personnel to share medical images, biometric information monitors and real-time footage from the operating room, among other information. This enables Join to contribute to rapid diagnosis and treatment in acute medicine situations, helping to save lives.
In addition to Join, Allm provides JoinTriage, a triage app for EMS providers. This app provides reference information to paramedics quickly and accurately for triage related to stroke and cardiac disease, and suggests the optimal medical institution for transport. Approximately 25,000 paramedics use the app, centered on the US East Coast.
Allm also provides the health and lifesaving support app MySOS, with provides support for health and medical information recording and smooth handling in an emergency. Vaccination records and drug information can be obtained from the Japanese My Number Portal, and epidemiological studies of infectious diseases are also available.
By combining medicine with digital transformation and through the power of ICT Allm aims to help to eliminate disparities and inefficiencies in healthcare, while increasing the access to quality care and wellbeing for all.

From “Sick Care” to “Healthcare” and Lengthening Healthy Lifespans

The mission of the DeNA Healthcare Business is “Making the shift from ‘sick care’ to ‘healthcare’ and lengthening healthy lifespans,” and this business aims to lead customers to health through our services and to create evidence and give back to society for the public good.
Japan is facing a demographic shift, and rising medical costs is one social issue Japan now faces. It is important to address illness in earlier stages before they become more severe by encouraging healthy behavior and providing an effective health business. DeNA leverages our core competencies in technology service operations built up over many years to leverage data and provide services that contribute to health while also enabling people to have fun.

Encouraging Behavior Change and Better Health through kencom Initiatives

DeSC Healthcare provides kencom, a health entertainment app that supports the promotion of personal health on the theme of enabling better health while also having fun. By combining the engagement science and gamification knowhow that the DeNA Group has cultivated in the game and sports businesses, the app aims to be fun to use regardless of your level of health awareness.
With kencom, users can view the results of health checkups and receive health information such as articles and exercise recommendations based on the results. In addition, the app offers various ways to encourage healthy habits, such as points that can be accumulated just by using the app, a function that allows users to try health activities while raising pet characters.
In the spring and fall of every year kencom holds a walking event called “Minna de Arukatsu” where users compete in the number of steps taken. The number of participants grows every year, with approximately 235,000 people participating in the fall of 2022.
To date, the app has been provided to approximately 70 health insurance societies and local municipalities (totaling approximately 3 million users), and the app's usage continuation rate has remained at over 60%. In addition, 37% of those who have used the app for one month after registration say that their awareness of exercise has improved and their habits have improved, while 29% say their awareness of food has improved.

Leveraging Health Big Data to Achieve Health & Medical Sustainability

DATA HORIZON CO., LTD. and DeSC Healthcare, Inc. are engaging in the health big data business to contribute to maintaining & enhancing the quality of medicine through activities for public good and aiming to secure the primary balance for medical costs.*
Over the past 20 years, DATA HORIZON has developed and patented an insurance claim data analysis technology that utilizes the medical information such as medical act and drug information included in the claims for health care businesses. DATA HORIZON also began building a medical information database in 1996, which is indispensable for claim analysis, and they have a dictionary database for injury, disease, and treatment as well as a check database for injury, disease, and treatment.
Using these technologies, DATA HORIZON provides services supporting health care businesses for over 600 local municipalities, including a data health related service, generic drug notification service, polypharmacy response support service, and diabetic nephropathy critical illness prevention service, to contribute to lengthening healthy lifespans and securing the medical cost primary balance.
For example, in the case of Kure City, which supported a project to prevent severe diabetic nephropathy, the number of dialysis patients began to decline.
*Securing the primary balance for medical costs means having the growth of national healthcare expenditure and economic growth rate in balance, and having health insurance and social security in a sustainable state.

Delightful CirCle Concept: Creating Mechanisms Encouraging Everyone to Come Together to Serve the Community

In the smart city area, we are promoting the "Delightful City" concept with the mission of creating a new urban space that will continue to develop sustainably and improve people's quality of life by providing more convenient daily lives and exciting extraordinary experiences, centering on sports.
We believe that in future machizukuri, it is important not only to create prosperity, but also to consider issues such as energy consumption and waste disposal that occur behind the scenes of prosperity. Many of these social issues have causes that are intertwined, and any one company or one individual will not be able to solve them alone.
DeNA aims to change this, and by having many individuals and groups take on appropriate roles we aim to foster a much larger movement. This is the thought behind the Delightful CirCle Concept, where we aim to create mechanisms encouraging everyone to come together to serve the community. Through Delightful CirCle we aim to develop actions that are easy for many people and companies to take to address SDGs issues, create mechanisms to make the results of those efforts quantifiably visible, and create mechanisms to ensure these initiatives continue. We have begun exploring services and products that combine these three approaches.
We aim to have this initiative bring vibrancy, and by providing Delightful CirCle services and products that leverage entertainment and technology we will create a new normal for serving the community and solving social issues, and foster a society where anyone, anytime, can easily and enjoyably participate in activities to create the future of the community.

Charity Auctions Held on Mobaoku

Mobaoku holds a variety of charity auctions using its auction functionality. We have supported the operation of auctions for charity by baseball, soccer, basketball, and other sports teams and clubs, a railroad equipment charity auction held by JR Kyushu, an NFT art auction to support social welfare activities post-COVID-19 using the power of art, and other charity auctions for various purposes in cooperation with various organizations.

COVID-19 Response

In-House Initiatives

DeNA promoted measures to protect the safety and health of our employees and those around them since the beginning of the COVID-19 pandemic by establishing our own guidelines. In April 2022, the average attendance rate at all office locations was 12.3%. Subsequently DeNA has changed to a hybrid working style combining remote work and office work, with consideration for the state of infection.
Specific initiatives
・Establishment of a task force
・Formulation of infection prevention guidelines
・Formulation of contact process for when there is a positive case
・Support for positive cases in the company (lending oxygen meters, providing food and supplies)
・Promotion of working styles that reduce infection risk
・Implementation of remote work system
・Implementation of office vaccination

Business Initiatives

As a comprehensive internet company that operates businesses in a wide range of fields, DeNA and DeNA Group companies took the stance that we will have to live with COVID-19 for the long term, and made social contributions through a variety of business activities accordingly.
In 2020 we ran the “One KANAGAWA Sports All-Star Cup 2020,” a charity e-Sports tournament with the goal of providing donations to medical practitioners in Kanagawa who were fighting against COVID-19. In official professional baseball games held at Yokohama Stadium we ran technical demonstrations to assist in the formulation of guidelines for existing with COVID-19. During this demonstration there were incentives in place to encourage installation of the COVID-19 contact confirmation app COCOA, and a demonstration of effectiveness was conducted, among others. Based on this demonstration, in January 2021, we released the "COCOA Operation Status Checker," a system to measure whether the COVID-19 contact confirmation app COCOA is operating properly, for facilities, shops, and restaurants.
In 2021 we participated in the technical demonstration of the "Vaccine and Testing Package" being offered by the Cabinet Secretariat, providing technology and systems to collect cluster information by using 2D codes, etc. as an alternative means of creating a list of customers who visited stores, facilities, etc.
From June 2021, through our workplace vaccination program, we vaccinated approximately 24,000 people. This included not only employees of DeNA Group companies and their families, but also employees and the families of subcontractors and affiliated companies that support our business, as well as nursery, kindergarten, elementary, and junior high school teachers and ward office staff through local governments. In the Niigata area we collaborated with the community, including the companies handling local public transportation for the region and local shopping districts to provide vaccinations. DeNA also ran vaccination programs for startup employees as part of our efforts to support startup companies.