Partnership Agreement with the City of Yokohama
In the smart city area, we are promoting the "Delightful City" concept with the mission of creating a new urban space that will continue to develop sustainably and improve people's quality of life by providing more convenient daily lives and
exciting extraordinary experiences, centering on sports. We believe that in future machizukuri, it is important not only to create prosperity, but also to consider issues such as energy consumption and waste disposal
that occur behind the scenes of prosperity, and we have paid attention on collaboration with government and business organizations to develop a framework to support prosperity.
Therefore, in April 2022, we concluded a partnership agreement with the City of Yokohama, which was selected as an "SDGs Future City" in 2018 and is further accelerating its efforts to achieve the SDGs and realize a decarbonized society, on sustainable urban development to realize the SDGs Future City Yokohama.
The two parties signed the "I☆YOKOHAMA Agreement" in March 2017, and have been collaborating on sports promotion and local economic revitalization. By signing a new agreement on sustainable urban development, the two parties will expand the scope of our collaboration even further, solve mutual issues, create a system that allows citizens and visitors to enjoy themselves while working on decarbonization and the SDGs, and accelerate collaboration among companies and organizations.
(Press release (Japanese only): https://dena.com/jp/press/4852/）
Energizing the Kannai Area By Holding the BALLPARK FANTASIA
DeNA and Yokohama Stadium host the BALLPARK FANTASIA event, which is a large scale illumination event held in winter at Yokohama Stadium and in the surrounding area. This initiative is part of DeNA’s machizukuri efforts aiming to energize the area through sports under DeNA’s mission “We delight people beyond their wildest dreams.” This initiative began in 2020, with the goal of both making effective use of the facilities and park during the professional baseball offseason, as well as serving as a springboard for energizing the Kannai and Kangai areas in the future.
2022 marked the third time this event was held. The theme was “Light and Music,” with the illumination combined with music during the event. Partner booths and a food & beverage area were set up, SDG events were held, and other activities contributed to energizing the surrounding area. A record-high total of 83,000 participants came to Yokohama Stadium.
For the operations of this event the KAN-KAN SQUARE PROJECT 2022 implementation committee was formed with the goal of energizing the Kannai and Kangai areas, and the event was co-sponsored by the City of Yokohama Urban Development Bureau. We also collaborated with local organizations to hold illumination in Nihon Odori, as well as collaborating with the local communities to create a lively winter town scene, including marching performances by local junior high and high schools.
BALLPARK FANTASIA official site (Japanese only): https://ballparkfantasia.com/
Comprehensive Partnership Agreement with Shibuya Ward
In December 2017, DeNA signed the "Shibuya Social Action Partner (S-SAP) Agreement（Japanese Only）," a comprehensive partnership agreement with Shibuya Ward to work together to resolve issues in the local community. DeNA is working with Shibuya Ward over the mid to long term to provide a variety of community support through activities such as improving the health and productivity of people working in Shibuya Ward, and providing programming education for young elementary school students.
Agreement with Taraki Town, Kumamoto Prefecture, on IT Human Resource Development Project
In August 2021, Taraki Town, Kumamoto Prefecture, and DeNA concluded an "Agreement on IT Human Resource Development Project" for the purpose of defining the basic matters to be discussed regarding mutual collaboration and cooperation in a IT
human resource development project. Taraki Town considers IT education to be extremely important for fostering human resources for the future, but there are no technology companies in the town, making it difficult to meet role models and
cultivate a career outlook. Therefore, the town concluded an agreement with DeNA to promote the development of IT human resources in cooperation with DeNA.
In FY2022 DeNA employees provided programming education as well as classes related to career topics and cutting-edge technology, among others, for public elementary schools and junior high schools in Taraki Town.
(Press release (Japanese only): https://dena.com/jp/press/4768）
Kids VALLEY Future Learning Project Promoted by Five Shibuya Companies
DeNA, three technology companies (CyberAgent, GMO Internet, and mixi), Tokyu Corporation, and the Shibuya Ward Board of Education have signed an "Agreement on Programming Education Project" with the aim of enhancing programming education in Shibuya Ward elementary and junior high schools and laying the foundation for producing human resources with the necessary qualities and abilities for the next generation from Shibuya. The
"Agreement on Programming Education Project" was concluded in 2019 and the "Kids VALLEY Future Learning Project" was launched.
Under this project, four technology companies based in Shibuya, Tokyu Corporation, and the Shibuya Ward Board of Education are collaborating to develop a programming education curriculum for elementary and junior high school students, provide on-site support for education, and support career education to develop human resources with talent in technology through company visits. In FY2022, in recognition of the efforts to date, we received the "Judging Committee's Honorable Mention Award" in the FY2022 "Award for Companies Promoting Youth Experiential Activities" sponsored by the Ministry of Education, Culture, Sports, Science and Technology (MEXT). This award has been given by MEXT since FY2013 with the aim of promoting hands-on activities for young people by recognizing companies that have implemented excellent practices related to hands-on activities for young people as part of their social contribution activities and introducing them widely throughout Japan. This marked the second year DeNA was awarded, with DeNA receiving the “Judging Committee’s Excellence Award” in FY2021.
(Press release for “Judging Committee’s Excellence Award” in FY2021 (Japanese only): https://dena.com/jp/press/4830）
Participation in the Hibiya Music Festival
The Hibiya Music Festival is a "free and borderless" music event open to everyone, where great music can be experienced in Hibiya Park, home to Yaon, a sacred place for music that has shaped the history of outdoor concerts in Japan. In line
with the theme of a free and borderless music festival where everyone can create a new cycle of music, the Hibiya Music Festival Office, chaired by music producer Seiji Kameda, and the design office nendo, led by world-renowned designer Oki
Sato, held discussions with young DeNA employees and prospective interns to develop a new app every year.
(Press release 2023 (Japanese only): https://dena.com/jp/press/4997)
“coen car” A Car of the Future that Plays with Children
Together with the design office nendo led by world-renowned designer Oki Sato, we created the moving playground equipment "coen car", which was exhibited at the Tokyo Creative Salon and displayed at KASHIYAMA DAIKANYAMA. The "coen car" is an
experimental project that combines the concept of smart city promoted by DeNA, AI and self-driving technologies, and the power of nendo's design, aiming to create a new relationship between people and cars that is more than just a means of
(Press release (Japanese only): https://dena.com/jp/press/004581)
Blue Star Project: Cervical Cancer Screening Awareness Project with City of Yokohama as a Model
The Blue Star Project aims to increase the cervical cancer screening rate. The City of Yokohama, Kanagawa Prefecture,
is a model city for the awareness campaign, as DeNA has concluded the "I☆YOKOHAMA Agreement," a comprehensive partnership agreement with the city.
In Japan, cervical cancer has continued to impact younger and younger women, including women in their 20s. Despite this, the screening rate for all ages is only about 40%, compared with a rate of 70 - 80% in North America and Europe.
The Blue Star Project disseminates content aimed at promoting understanding of cervical cancer screening through social networking services, which are familiar for young people, and a special website shares a list of medical institutions that offer cervical cancer screening in Yokohama.