Respect for Human Rights

Basic Policy

“We delight people beyond their wildest dreams” is the mission of the DeNA Group. By working appropriately with a variety of stakeholders, the DeNA Group aims to deliver diverse forms of Delight and broadly contribute to society.
The DeNA Group Code of Conduct also sets forth a basic stance of promoting co-existence and co-prosperity, respect for diversity, and sustainable corporate activities. Furthermore, it stipulates that the Group shall conduct its business operations with respect for the fundamental human rights of all people and with consideration for regional and cultural differences and diversity.

Based on the above, the DeNA Group has formulated the “DeNA Group Human Rights Policy” (hereinafter the “Policy”) as the guideline promoting respect for human rights throughout the DeNA Group, and the Policy was adopted through a board of directors resolution.

This Policy supports and is based on international human rights norms, including the Universal Declaration of Human Rights (International Bill of Human Rights), the ILO Declaration on Fundamental Principles and Rights at Work, and the Guiding Principles on Business and Human Rights, and it applies to all officers and employees of the DeNA Group.

To appropriately address human rights issues, we have established reporting hotlines available not only for officers and employees but also to external parties. We ensure thorough protection for whistleblowers by allowing anonymous reporting and prohibiting any disadvantageous treatment or retaliatory measures against them.

We sincerely appreciate the understanding and cooperation of our business partners, suppliers, and other business operators with the intent and content of this Policy so that the Group can fulfill our commitment to human rights in our business activities.

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Initiatives to respect human rights

Respect for human rights and diversity, and prohibition of discrimination

Respect for human rights and consideration for diversity are prescribed in the DeNA Group Code of Conduct. The DeNA Group respects the fundamental human rights of all people and strives to conduct our business in a manner that takes into account regional and cultural differences and diversity. To ensure that employees are aware that various factors such as race, nationality, religion, gender, as well as age, sexual orientation, physical or mental disability, and marital or child status can lead to discrimination and harassment, we provide a compliance handbook that explains specific examples, annual code of conduct training for all officers and employees, and we also strive to raise awareness of these issues through training on unconscious bias.
In addition, we have formulated the "DeNA Group Partner Guidelines," which clearly stipulate items we expect our partners to cooperate with when doing business with the DeNA Group, such as respect for human rights and consideration for diversity, prohibition of harassment and discrimination, and equal opportunity.

Prevention of harassment

The DeNA Group Code of Conduct prohibits all forms of harassment, including sexual harassment, and discrimination based on race, religion, gender, age, nationality, origin, or disability. It also stipulates that we will always strive to ensure equality and equal opportunity in our recruitment activities and in the treatment of our officers and employees.
DeNA is committed to preventing harassment so that all employees can work comfortably and achieve maximum performance. In addition, DeNA conducts educational activities such as the distribution of compliance handbooks to ensure a thorough understanding of harassment.
We have established a harassment consultation line to address harassment issues that are difficult to remedy or resolve.
We believe that maintaining a sound working environment for our employees and stakeholders is key for us to continue to provide excellent services and products that meet customer expectations, and for this reason we established and published the “Basic Approach to Customer Harassment” in December 2024.
DeNA Group Basic Approach to Customer Harassment