Social Contribution Through Sports
SDGs Promotion Initiatives at the Kawasaki Brave Thunders
In September 2020, the Kawasaki Brave Thunders concluded an agreement with Kawasaki City to promote the SDGs and launched the "&ONE" project, which aims to make Kawasaki a "happier place to live" by providing opportunities for everyone to be healthy and fulfilled through basketball and home games.
In addition to the SDGs, since the 2020-21 season we have been holding "&ONE days" at our home venue, Kawasaki Todoroki Arena, with the aim to pursue all 17 SDGs goals. We have also been proactively working with supporting partner companies to expand awareness of the SDGs and provide opportunities for people to learn about the SDGs.
&ONE Project (Japanese Only)
Yokohama DeNA BayStars: B-Mirai Action
The Yokohama DeNA BayStars has historically engaged in baseball promotion activities under the mottos of "FEEL" BASEBALL, "TOUCH" BASEBALL, and "PLAY" BASEBALL, to contribute to the "Future of Children" and the "Future of Baseball."
In 2017, to facilitate the medium to long term development of baseball, we launched a new initiative called Yakyu Mirai Action (Baseball Future Action) to enhance our existing baseball promotion activities.
Currently, our activities have expanded beyond the realm of baseball promotion to encompass contributing to youth education and revitalizing local communities. We revisited the significance of the Yokohama DeNA BayStars' presence within the local community, and with the desire to support the physical and mental health and enriching lives of children, and connect them to a brighter future, we renamed the overall initiative B Mirai Action (B Future Action).
Specifically, our activities include visits and baseball experience events for baseball promotion; dialogues with professional baseball players and career education provided by club officials contributing to youth education; and initiatives across Kanagawa Prefecture to revitalize local communities by creating vibrant town centers and generating new flows of people.
We are committed to connecting the Future of Baseball, the Future of Learning, and the Future of Communities, in order to remain a guiding star that brightly illuminates everyone's future, even 100 years from now.
Running Classes for the Community & Elementary Schools
As part of our community contribution activities, we conduct visiting classes and running classes at local elementary schools, as well as activities to convey the joy of running and physical exercise at local sporting events.
Coaches from school organizations that aim to improve overall athletic performance visit each school to teach children the key to running, which is the foundation of all sports.
Comprehensive Partnership Agreement with the City of Yokohama
In March 2017, DeNA, the Yokohama DeNA BayStars, and Yokohama Stadium signed a comprehensive partnership agreement (commonly known as the I☆(Love)YOKOHAMA Agreement) with the City of Yokohama to promote sports and energize the local economy. Under this agreement, the companies will participate in machizukuri projects centered on the promotion of spectator-oriented sports events and participatory sports, utilizing the assets of DeNA's sports business, with the aim of creating a new flow of people and energizing the local economy. In addition, the partnership aims to create new industries, improve services for residents, and solve regional and administrative issues, not limited to sports, by utilizing the knowledge and technology of the DeNA Group to energize the local economy.
See here for future baseball action (Japanese Only)Three-Party Basic Partnership Agreement with Yokosuka City and Keikyu Corporation
In November 2018, Yokohama DeNA BayStars signed a basic agreement with Yokosuka City and Keikyu Corporation for the purpose of mutually promoting close cooperation and machizukuri with sports at the core. In the summer of 2019, in Oppama Park, where Yokosuka Stadium is located, Yokohama DeNA BayStars' DOCK OF BAYSTARS YOKOSUKA" was completed as a farm facility (players' dormitory and indoor/outdoor practice field) and began operation as a major base for player development. The three parties will continue to work together to create even more vibrancy in Yokosuka.
Cooperation with the Japan AED Foundation
The Japan AED Foundation works to ensure a healthy, safe, and secure everyday life for all in a world where saving a life from sudden cardiac arrest is commonplace through efforts related to the promotion, awareness, education, and training of AEDs.
DeNA agrees with this goal, and as a member company, supports the various promotion and awareness activities of the Japan AED Foundation, and engages in promotion, awareness-raising, education, and training regarding AEDs in the sports business, as well as endeavoring to raise awareness and provide education for all employees.