Materiality
Identification of Materiality
DeNA has identified our material issues for the first time. We formulated the new Mission, Vision, and Value (MVV) in April 2021, and the identification of our materiality is an extension of the MVV.
“We delight people beyond their wildest dreams” is our mission, the highest level concept in our MVV. We used that as a launching point to form our materiality and growth strategy (mid term plan), and we will endeavor to execute our plans
from a mid to long term perspective.
Process of Identifying Materiality
We employed the following process to identify our material issues. We plan to re-evaluate and update our material issues as needed in line with our mid term growth strategy cycle (rough estimate of three years).
Identified Materiality
DeNA’s business environment is changing rapidly, and we face accelerating evolution in digital technology and social issues that are coming to the fore. Given these factors, we broke down the key business issues that DeNA is pursuing to achieve the MVV into three categories: business activities, corporate capital, and corporate infrastructure; and we allocated our nine material issues into those categories. We aim to contribute to creating new Delight and achieving sustained growth by enhancing our materiality.
Materiality Details & Initiatives
Materiality in Business Activities | Related Initiatives | ||
---|---|---|---|
Continued Initiatives to Create New Businesses | As an eternal venture, DeNA has always taken on challenges and changed shape as we provided Delight. We will continue to take on the challenge of creating new businesses to maintain our competitiveness amidst ever fiercer external environmental changes, and we aim to achieve even further growth and greater corporate value. | 〇New Business Challenges | |
Operating Sound Services & Communities | We want our users to feel secure and to enjoy using our services. To this end, we are leveraging our core competencies built up through our history of operating community services. We pay close attention to customer feedback, improve our services and formulate rules, and we are also active in industry associations. | 〇Customers | |
Creating & Catalyzing Regional Activity | DeNA aims to work together with stakeholders including the people in the areas of our operations and local municipalities, establish sound relationships, and collaboratively add value for the community. We leverage our core competencies in the services we provide to our regions, including our online services and sports, and we will continue to create and catalyze regional activity. | 〇Community 〇Social Contribution Through Sports | |
Our Contribution Leveraging Technology for a Healthy Future | We contribute to the health of all people by leveraging our user experience design and technological capabilities gained through our community operations. In the healthcare and medical sphere we are working to extend healthy lifespans and make equitable health and welfare a reality, and for our employees we are working to provide health & productivity management. | 〇Social Contribution Through Services |
Materiality in Corporate Capital | Related Initiatives | ||
---|---|---|---|
[Human Capital] Providing Opportunities and Challenges to Leverage Diversity | In order to provide Delight to the world and sustainably grow our corporate value, we must provide an environment where our diverse personnel can focus on giving their all to taking on challenges that help to move the world another step forward. We commit to providing opportunities for our enterprising personnel to work in a unique environment filled with diverse businesses and people, giving them high goals to strive for, and enabling them to grow. | 〇Employees 〇Respect for Human Rights | |
[Intellectual Capital] Strengthening Technology and Adapting to & Driving New Technology | Our highly specialist engineers use their technical expertise and creativity to make businesses a reality and ensure stable, high quality operations. All our employees proactively leverage new technologies, including AI technology, in our businesses, and create new value. We share the technical insights we gain as a front runner both internally and externally to drive technological development. | 〇Technology & Monozukuri 〇AI Policy 〇Next Generation IT Training Support | |
[Social Capital] Maximizing Partnership Synergies | Collaboration with our partners is essential for us to create even further Delight. We combine each of our unique strengths to create ever greater value, while at the same time we follow sound business practices and aim to establish & maintain relationships with fairness, integrity, and on the principles of co-existence and co-prosperity. | 〇Partners 〇Community |
Materiality in Corporate Infrastructure | Related Initiatives | ||
---|---|---|---|
Strengthening Corporate Governance and Compliance | We strengthen our corporate governance to ensure management transparency and fairness as befits a public company, and to pursue sustained corporate value growth. We are deeply aware of our social responsibilities as a company, and we work to strengthen our compliance to ensure even higher levels of corporate ethics. | 〇Corporate Governance 〇Compliance | |
Appropriate Protection of Information and Security Enhancement | We endeavor to appropriately protect the information entrusted to us by our customers and build a secure environment. We leverage our organization, personnel, and technology to handle any cyber threats, privacy infringement, or other issues through a holistic approach. | 〇Information Security |