Community
Partnership Agreement with the City of Yokohama
In the smart city area, we are promoting the "Delightful City" concept with the mission of creating a new urban space that will continue to develop sustainably and improve people's quality of life by providing more convenient daily lives and exciting extraordinary experiences, centering on sports. We believe that in future machizukuri, it is important not only to create prosperity, but also to consider issues such as energy consumption and waste disposal that occur behind the scenes of prosperity, and we have paid attention on collaboration with government and business organizations to develop a framework to support prosperity.
Therefore, in April 2022, we concluded a partnership agreement with the City of Yokohama, which was selected as an "SDGs Future City" in 2018 and is further accelerating its efforts to achieve the SDGs and realize a decarbonized society, on sustainable urban development to realize the SDGs Future City Yokohama.
The two parties signed the "I☆YOKOHAMA Agreement" in March 2017, and have been collaborating on sports promotion and local economic revitalization. By signing a new agreement on sustainable urban development, the two parties will expand the scope of our collaboration even further, solve mutual issues, create a system that allows citizens and visitors to enjoy themselves while working on decarbonization and the SDGs, and accelerate collaboration among companies and organizations.
(Press release (Japanese only): https://dena.com/jp/press/4852/）
Creating New Vibrancy in the Kannai Area: Machizukuri through Event Collaboration and Park Renewal
DeNA and Yokohama Stadium Co., Ltd. have been holding BALLPARK FANTASIA, an activity and illumination event that utilizes Yokohama Stadium and Yokohama Park on days when no professional baseball games are held, since 2020. Previously, it was held once a year during the winter, but for the fifth event in 2024, we held the event three times—in July, September, and November—as a regular initiative to create vibrancy centered on Yokohama Stadium and Yokohama Park. The events featured food trucks, markets, and booths where visitors could experience various activities, attracting a total of approximately 35,000 visitors over the three events. Furthermore, in a survey of visitors conducted during the July event, over 90% of respondents said they would like to see events that create vibrancy in Yokohama Park continue.
In addition, for the Yokohama Odori Park Renewal Project (zones 1-3), located in front of JR Kannai Station, a consortium of four companies—Mitsui Fudosan Co., Ltd. as the representative, Keikyu Corporation, DeNA Co., Ltd., and TOKYU CORPORATION—was selected as the project operator. In February 2025, we signed a basic agreement with the City of Yokohama. This project aims to renew zones 1 through 3 of Odori Park, which are located on the JR Kannai Station side, scheduled to open in the spring of 2027.
The four companies are also the operators for the large-scale complex, BASEGATE YOKOHAMA KANNAI, scheduled to open in the spring of 2026, also in front of JR Kannai Station. Through collaboration between Odori Park and BASEGATE YOKOHAMA KANNAI, we will advance the project in line with the Odori Park Management Plan, which outlines the park's future vision with the concept of LIVE (Live Vibrantly) x PARK, based on the City of Yokohama's machizukuri policy, Kannai Station Area Concept Plan.
We aim to make the park a beloved and familiar place for citizens, creating a restful space where various people can visit, stay, and interact amidst rich flowers and greenery. Furthermore, by cooperating in various fields such as events and information dissemination in collaboration with BASEGATE YOKOHAMA KANNAI, we will further create vibrancy around Kannai Station and contribute to the creation of a lively area.
BALLPARK FANTASIA official site (Japanese only)
Kawasaki! Arena City Project
Together with Keikyu Corporation, DeNA is pursuing the Kawasaki! Arena City Project, which aims to open and operate an entertainment complex including lodging, food & beverages, and park facilities, among others, as well as an arena to be used by the Kawasaki Brave Thunders, in the Keikyu Kawasaki Station area.
This project is not limited to the construction and opening of this facility–rather, it aims to promote economic revitalization by bringing new excitement to the surrounding area, and to create new culture in the area.
As part of these initiatives, Kawasaki Spark, a temporary space where visitors can easily enjoy urban sports, was opened on the planned arena site for a limited period from April to November 2025. It is equipped with 3-on-3 basketball courts, courses for skateboards and Strider-type vehicles, and equipment for parkour, providing a venue where visitors can freely try urban sports.
Kawasaki Culture Hall (Kawasaki Bunka Kaikan), which has been operated by the Kawasaki Brave Thunders since 2022 (assumed to be 2022), has served as one of the daily facilities based on the Basic Plan for Environmental Development for Town Planning through the Dissemination of Youth Culture.
The relocation of this facility is underway based on the concept of the redevelopment project at the Keikyu Kawasaki Station West Exit. Its successor facility, the Kawasaki Culture Park, has been operating since September 2025 in collaboration with Kawasaki Brave Thunders.
As part of the Kawasaki New! Arena City Project, the Kawasaki Culture Park will be utilized as a venue to create an environment for nurturing new players who will shape the future and to generate new cultural value from Kawasaki. By supporting young talent challenging themselves in urban sports, mainly basketball and dance, we contribute to the realization of Kawasaki City’s goal of a town where young generations gather and thrive.
Kawasaki! Arena City Project Special site (Japanese only)
Promoting the Jimoto Ai Project by S.C. Sagamihara
S.C. Sagamihara launched the Jimoto Ai Project (Local Love Project) as a mid to long term and sustainable initiative to address social issues in its hometown municipalities—Sagamihara City, Zama City, Ayase City, Ebina City, and Aikawa Town—in cooperation with the local government, companies, fans, and residents. This project focuses on three priority areas: Children and Education, Well-being, and Environmental Conservation, aiming for new social collaboration activities within these areas.
We implement the Yume Support Classroom (Dream Support Classroom), a school assistance project where players visit elementary and junior high schools to personally convey to children the importance of having dreams. Furthermore, with the goal of providing local children with opportunities to connect with local professional soccer players and matches, gain inspiration, and feel excited, we issue and operate the Kodomo Free Pass (Children's Free Pass) for children of elementary school age and younger residing in the hometown area, allowing them to watch matches for free, thanks to the cooperation of partner companies who share our philosophy.
In addition, Gion Co., Ltd., the NPO Food Community, and S.C. Sagamihara have concluded the Jimoto Ai Project: Food Drive Promotion Partner Agreement, working together to resolve the food loss issue and provide support through food to households raising children and those facing financial difficulties.
As an environmental conservation initiative, we have signed a Partnership Agreement for Expanding the Use of Sagamihara Tsukui Timber with Sagamihara City, creating opportunities to connect the forest with our fans, supporters, and citizens. As part of this, we conduct activities that allow participants to experience the forest cycle.
Through these activities, the number of community engagement activities reached 165 in 2024, and the number of people reached through these activities totaled 92,044.
S.C. Sagamihara Jimoto Ai Project (Japanese only)
Comprehensive Partnership Agreement with Shibuya Ward
In December 2017, DeNA signed the "Shibuya Social Action Partner (S-SAP) Agreement(Japanese Only)," a comprehensive partnership agreement with Shibuya Ward to work together to resolve issues in the local community. DeNA is working with Shibuya Ward over the mid to long term to provide a variety of community support through activities such as improving the health and productivity of people working in Shibuya Ward, and providing programming education for young elementary school students.
Agreement with Taraki Town, Kumamoto Prefecture, on IT Human Resource Development Project
In August 2021, Taraki Town, Kumamoto Prefecture, and DeNA concluded an "Agreement on IT Human Resource Development Project" for the purpose of defining the basic matters to be discussed regarding mutual collaboration and cooperation in a IT human resource development project. Taraki Town considers IT education to be extremely important for fostering human resources for the future, but there are no technology companies in the town, making it difficult to meet role models and cultivate a career outlook. Therefore, the town concluded an agreement with DeNA to promote the development of IT human resources in cooperation with DeNA.
(Press release (Japanese only): https://dena.com/jp/press/4768）