Community
Partnership Agreement with the City of Yokohama
In the smart city area, we are promoting the "Delightful City" concept with the mission of creating a new urban space that will continue to develop sustainably and improve people's quality of life by providing more convenient daily lives and
exciting extraordinary experiences, centering on sports. We believe that in future machizukuri, it is important not only to create prosperity, but also to consider issues such as energy consumption and waste disposal
that occur behind the scenes of prosperity, and we have paid attention on collaboration with government and business organizations to develop a framework to support prosperity.
Therefore, in April 2022, we concluded a partnership agreement with the City of Yokohama, which was selected as an "SDGs Future City" in 2018 and is further accelerating its efforts to achieve the SDGs and realize a decarbonized society, on
sustainable urban development to realize the SDGs Future City Yokohama.
The two parties signed the "I☆YOKOHAMA Agreement" in March 2017, and have been collaborating on sports promotion and local economic revitalization. By signing a new agreement on sustainable urban development, the two parties will expand the
scope of our collaboration even further, solve mutual issues, create a system that allows citizens and visitors to enjoy themselves while working on decarbonization and the SDGs, and accelerate collaboration among companies and organizations.
(Press release (Japanese only): https://dena.com/jp/press/4852/)
Energizing the Kannai Area By Holding the BALLPARK FANTASIA
DeNA and Yokohama Stadium regularly hold “BALLPARK FANTASIA,” an activity & illumination event that can be enjoyed day and night in Yokohama Stadium and the surrounding area during the winter season. The event started in 2020 with the aim of making effective use of the facilities and parks during the professional baseball offseason and to serve as a starting point for the future energization of the Kannai and Kangai areas. In 2023, the fourth year the event was held, the theme was “Toy Box” to further enhance the value of the experience and provide an exciting and unusual space.
During the event, “Chokipetas,” a traveling arts & crafts workshop, was held in collaboration with the Yokohama SDGs Design Center (hereinafter referred to as “Y.S.DC”). This arts & crafts workshop was designed to allow participants to enjoy arts & crafts using scrap materials and paper that would have otherwise been discarded, provided by Y-SDGs certified* companies in Yokohama. By leveraging the strengths of each organization, including businesses in the city that are working on the SDGs, and Y.S.DC, which has SDGs knowhow, we created opportunities for residents and businesses to easily participate in the achievement of the SDGs.
*Program for the City of Yokohama to certify businesses that proactively work on the SDGs.
BALLPARK FANTASIA official site (Japanese only)
Kawasaki! Arena City Project
Together with Keikyu Corporation, DeNA is pursuing the Kawasaki! Arena City Project, which aims to open and operate an entertainment complex including lodging, food & beverages, and park facilities, among others, as well as an arena to be used by the Kawasaki Brave Thunders, in the Keikyu Kawasaki Station area.
This project is not limited to the construction and opening of this facility–rather, it aims to promote economic revitalization by bringing new excitement to the surrounding area, and to create new culture in the area.
In 2023 the Kawa BON! Sai event, featuring exchanges between diverse people while enjoying basketball, music, art, local food, and other distinctly Kawasaki attractions, was held in the Tamagawa riverside area in cooperation with Kawasaki City.
Going forward, we aim to create more opportunities for a variety of genres of entertainment, from sports to live performances, and extraordinary experiences through the time of the facility opening, and in so doing we will be examining our impact on the surrounding community to better inform how we can operate once the facility is open.
Kawasaki! Arena City Project Special site (Japanese only)
Comprehensive Partnership Agreement with Shibuya Ward
In December 2017, DeNA signed the "Shibuya Social Action Partner (S-SAP) Agreement(Japanese Only)," a comprehensive partnership agreement with Shibuya Ward to work together to resolve issues in the local community. DeNA is working with Shibuya Ward over the mid to long term to provide a variety of community support through activities such as improving the health and productivity of people working in Shibuya Ward, and providing programming education for young elementary school students.
Agreement with Taraki Town, Kumamoto Prefecture, on IT Human Resource Development Project
In August 2021, Taraki Town, Kumamoto Prefecture, and DeNA concluded an "Agreement on IT Human Resource Development Project" for the purpose of defining the basic matters to be discussed regarding mutual collaboration and cooperation in a IT
human resource development project. Taraki Town considers IT education to be extremely important for fostering human resources for the future, but there are no technology companies in the town, making it difficult to meet role models and
cultivate a career outlook. Therefore, the town concluded an agreement with DeNA to promote the development of IT human resources in cooperation with DeNA.
(Press release (Japanese only): https://dena.com/jp/press/4768)
Participation in the Hibiya Music Festival
The Hibiya Music Festival is a "free and borderless" music event open to everyone, where great music can be experienced in Hibiya Park, home to Yaon, a sacred place for music that has shaped the history of outdoor concerts in Japan. In line
with the theme of a free and borderless music festival where everyone can create a new cycle of music, the Hibiya Music Festival Office, chaired by music producer Seiji Kameda, and the design office nendo, led by world-renowned designer Oki
Sato, held discussions with young DeNA employees and prospective interns to develop a new app every year.
(Press release 2024 (Japanese only): https://dena.com/jp/news/5111)