CEO Message

Achieving Delight: Growth Strategy Driven by Materiality as a Compass

FY2024 marked the first year of our Mid Term Strategy. In line with this strategy, we have established nine key material issues across three perspectives: Business Activities, Corporate Capital, and Corporate Infrastructure. Also, we are managing our efforts and progress by aligning these material issues with each business activity, corporate capital, and corporate infrastructure. We are also formulating non-financial KPIs (Key Performance Indicators) to monitor our progress.
Starting with our MVV (Mission, Vision, Values), with the Mission (Corporate Purpose) as the overarching concept, we connect the newly identified Materiality topics with our Growth Strategy (Mid Term Management Plan), and are driving their execution from a mid to long term perspective.

The core of our mid- to long-term growth is our AI-leveraged initiatives. We were founded in the early days of the internet and have grown by riding that wave. Now, a new technological revolution, AI, is poised to change society with an impact comparable to, or even greater than, the internet. We will seize this AI wave, promote AI utilization across the company, and further evolve our challenge as a uniquely DeNA eternal venture. As one of our Materiality topics, we have set Strengthening Technology and Adapting to & Driving New Technology, and we are advancing our efforts in this area.
By leveraging AI, and by enhancing company-wide productivity, strengthening the competitiveness of our existing businesses, and creating AI-native new businesses, we aim to become an indispensable presence in the AI era.

We are actively addressing climate change and environmental conservation. We have set the DeNA Group Environment Policy and a target for reducing the DeNA Group's greenhouse gas emissions by the end of FY2033. This goal has received 1.5℃ level certification from the Science Based Targets initiative (SBTi). Through these activities, we are clarifying our determination as a company to contribute to the preservation of the global environment and the creation of a sustainable future.

DeNA has reached its 25th anniversary in 2024, but we continue to place the highest value on our mission to delight people beyond their wildest dreams by embracing change and continuing to take on challenges. We are developing various businesses to both entertain and serve, using technology and passion to continue challenging ourselves to create new value with unique approaches that break from convention. We invite you to look forward to DeNA's future challenges.